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🔧 🔧 Traditional analytics-tools marketing-automation $69/mo

Supermetrics

Pull marketing data from 100+ sources into Google Sheets, Excel, Looker Studio, and data warehouses

Try Free for 7 Days
📖 Rating 💰 Pricing 🔄 Alternatives
8.6
Overall
$69
Starting at
✗
Free Trial
Fit Check

Is Supermetrics right for you?

✅ Best For

  • ✓ Best for marketing analysts, performance marketers, and agencies who build custom reports across multiple advertising and analytics platforms.

❌ Not Ideal For

  • × Not for teams that need real-time dashboards or users who only pull data from 1-2 platforms.
Pros & Cons

The honest breakdown

✅ Strengths

  • ✓ Connects to 100+ marketing data sources without custom API development
  • ✓ Works inside Google Sheets, Excel, and Looker Studio where analysts already work
  • ✓ Reliable data pipeline with automated scheduled refreshes
  • ✓ Strong agency and multi-client account management

❌ Weaknesses

  • × Expensive unless you're using multiple connectors regularly
  • × Query response can be slow with large datasets
  • × Annual commitment required on most plans
Detailed Rating

How we scored it

Detailed Rating

Ease of Use
8
Features
8.8
AI Capability
6.5
Value for Money
7.5
Support & Docs
8.5
Overall Score 8.6/10
Key Features

What you get

We tested every major feature. Here's what's worth your time.

100+ data source connectors (Google Ads, Facebook, LinkedIn, TikTok, Shopify, etc.)

Native integration with Google Sheets, Excel, Looker Studio, and Power BI

Automated data refresh scheduling

Multi-account management for agencies

Data warehouse destinations (BigQuery, Snowflake, Azure, S3)

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