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🔧 🔧 Traditional analytics Custom/mo

Fathom

Privacy-focused Google Analytics alternative. GDPR-compliant without cookie banners. Key features: Simple Dashboard; No Cookie Banner Required; GDPR Compliance. Use cases: analytics.

Try Free for 7 Days
📖 Rating 💰 Pricing 🔄 Alternatives
8.5
Overall
Custom
Starting at
✗
Free Trial
Fit Check

Is Fathom right for you?

✅ Best For

❌ Not Ideal For

Pros & Cons

The honest breakdown

✅ Strengths

❌ Weaknesses

Detailed Rating

How we scored it

Detailed Rating

Ease of Use
Features
AI Capability
Value for Money
Support & Docs
Overall Score 8.5/10
Key Features

What you get

We tested every major feature. Here's what's worth your time.

Simple Dashboard

Seven key metrics in one clean view — visitors, pageviews, bounce rate, time on site, top pages, top sources, referrers.

Excellent

No Cookie Banner Required

Privacy-first tracking means no GDPR/CCPA cookie consent banner needed. Removes friction and increases engagement.

Excellent

GDPR Compliance

Fully GDPR, PECR, and CCPA compliant. EU-based, data stored in Frankfurt, DPA included with every plan.

Excellent

Event Tracking & Goals

Simple event tracking with automatic form tracking and goal funnels for conversion monitoring.

Great

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